Saturday 23 June 2012

Mary Quant - Wonderful Woman No. 117



Mary Quant - Born 1934
British Fashion Designer and Business Owner

Added to the album by Howie, A Wonderful Man


International name and logo, associated with youth and freshness.
Vogue


The 1960s were a time of great change for women in the United Kingdom. For the first time, women were earning a living, attaining social freedom on a level not previously known and their attitudes and expectations were being liberated. Mary Quant was one of those women herself and became a central player in shaping the 'look' that would be favoured by the women of those swinging times.

Mary's first boutique, Bazaar, opened in London in 1955. Her clothes were experimental, provocative and full of the edginess that so defined the era, she was right in the middle of the pop culture. Her shop frequented by the likes of The Beatles and her clothes worn by celebrities and shop-girls alike. She created something individual and symbolic - The London Look.

Among her many innovative designs, Mary is credited with the creation of The Mini Skirt. The skirt, worn as short as possible and retaining very little for the imagination, is by far the item for which Mary is best remembered. The skirt really marked freedom for women through fashion, gone with restrictive garments and in with sexiness and liberation. Like much of Mary's creations, the skirt gave they idea of strong female sexuality, sexual freedom and sexual power.

Her business spanned from couture into cosmetics and is still a widely recognised name internationally; Mary Quant Cosmetics now licensed in Japan, were there are more than 200 Mary Quant Colour shops, generating around £95m a year.

Iconic, successful, inspirational, wonderful.

Women are the sex in charge.
Mary Quant

No comments:

Post a Comment